Founded in 2021, Agritrack is an innovative cloud-based platform that automates seafood traceability and quality monitoring. Agritrack’s mission is to create a more transparent, trustworthy, and sustainable seafood supply chain. The company provides solutions that give producers, consumers, retailers, and regulators full visibility into the journey of seafood, ensuring every step of the process is accurately documented, verifiable, and aligned with sustainability standards. Agritrack’s unique value proposition lies in its ability to combine traceability and quality data in real-time, providing valuable business intelligence supported by AI and predictive microbiology.
Why Digital Seafood Traceability Matters
For Agritrack, digital seafood traceability is essential to meet the growing demands for transparency, accountability, and regulatory compliance in the seafood industry. The platform’s traceability automation module, combined with AI-powered quality monitoring, offers a complete solution for tracking seafood products from harvest to sale. The real-time data helps decision-makers optimize processes, improve product quality, and enhance supply chain efficiency. Agritrack’s technology not only ensures that seafood is sourced sustainably but also enables businesses to build trust with consumers and stakeholders by providing verified product provenance and quality information.
Supporting the Seafood Sector
Agritrack is actively supporting the seafood sector by providing a comprehensive traceability solution that helps businesses comply with regulations, validate claims, and improve sustainability practices. The platform incorporates GDST standards for secure data sharing, making it easier for businesses to exchange information with partners, regulators, and other stakeholders. By adopting these standards, Agritrack ensures its solution integrates seamlessly with other systems in the supply chain, fostering collaboration, reducing errors, and improving data sharing. The company is also committed to tools and technologies based on IoT, AI, and blockchain, to enhance traceability and transparency in the seafood industry.\
Contributing to the GDST Standard
Agritrack is an active partner in the GDST initiative, working to support the development and implementation of the GDST Standard. The company’s involvement includes pilot testing, providing feedback, and contributing to the creation of standardized data elements and tracking events that are essential for effective seafood traceability. Agritrack’s technology aligns with GDST’s vision for a seamless, interoperable global traceability system, and the company is committed to educating the industry about the value of adopting these standards. Through workshops, case studies, and knowledge-sharing initiatives, Agritrack helps other stakeholders understand the benefits of traceability and the process of adopting GDST standards.
Impact of GDST on the Business
The GDST framework has already had a significant impact on Agritrack’s operations. On the technical side, the standardization of key data elements (KDEs) and critical tracking events (CTEs) has ensured that Agritrack’s platform uses consistent terminology, which simplifies data collection, sharing, and compliance. This has made it easier for the company to collaborate with third-party systems and facilitate data exchange across the supply chain. Commercially, the GDST standard has enhanced Agritrack’s market access by making its solution more attractive to customers looking for interoperable systems that support global compliance. The partnership with GDST is helping Agritrack move closer to its goal of creating a fully digital and transparent seafood value chain.
Long-Term Goals
Agritrack’s long-term vision is to transform the seafood industry by driving greater transparency, sustainability, and collaboration across the supply chain. Success for Agritrack means helping businesses adopt cutting-edge digital traceability solutions that meet the evolving demands of regulators, consumers, and stakeholders. The company aims to continue developing innovative technologies that support responsible sourcing, reduce food waste, and enhance food safety, all while increasing operational efficiency. Ultimately, Agritrack seeks to be a driving force in the global movement toward a more sustainable, transparent, and accountable seafood industry.
Advice for Potential GDST Partners
Agritrack advises solution providers considering joining the GDST initiative to approach the integration of the GDST framework with careful planning and resources. Even well-established systems must assess how they can align with GDST standards to ensure a successful implementation.
By committing to the GDST framework, businesses can strengthen their solutions, foster collaboration, and meet the growing demand for transparency and sustainability in the seafood industry.
You can learn more about Agritrack at: Agritrack Website
Explore the benefits of GDST partnership at: GDST Get Involved