METRO AG: “Pioneering digital traceability for a sustainable seafood future.”

METRO AG is one of Europe’s largest fish wholesalers and a key initiator of the Global Dialogue on Seafood Traceability (GDST). Their commitment to seamless traceability in fish and seafood supply chains stems from the recognition that a standardized approach is essential. METRO has been a strong advocate for GDST since its inception, emphasizing the importance of GS1 standards for product identification and event monitoring.

Importance of Digital Seafood Traceability
For METRO, digital seafood traceability is critical for achieving granular traceability across its products. With EU regulations mandating lot-based traceability for certain fish and seafood, METRO has embraced digital solutions, having started this journey over a decade ago. Looking ahead, all imported and non-imported fish and seafood in the EU will need to be digitally traceable, reinforcing the urgency for businesses to adapt to these standards.

Challenges and GDST Solutions
The transition to digital traceability poses challenges, particularly as the number of supply chain partners adopting these practices increases. Providing accurate data daily is essential, and this is not a one-time effort but a continuous process. METRO’s commitment to GDST is crucial in addressing these challenges, facilitating the consistent exchange of data and enabling all partners in the supply chain to enhance their traceability efforts.

Impact on the Sector
Integrating GDST principles into its seafood strategy, METRO aims to implement legislative requirements effectively. The organization’s involvement in GDST signifies its dedication to making digital seafood traceability the norm rather than an exception.

Long-Term Goals
METRO envisions that its partnership with GDST will lead to widespread adoption of digital seafood traceability, establishing it as an industry standard. Success for METRO means that traceability is seamlessly integrated into the seafood supply chain, promoting accountability and sustainability.

Advice for Potential GDST Partners
For businesses considering joining GDST and embarking on their digital traceability journey, METRO advises taking early action. As digital seafood traceability becomes mandatory in Europe and beyond, starting the transition now will position companies advantageously in the evolving marketplace.

You can learn more about METRO AG at: METRO AG Website
Explore the benefits of GDST partnership at: GDST Get Involved

Click here for the full profile